Lauren Sorenson

Initiator
DISC Type : Di

Director of Brand Experience at Bizzabo

Greater Boston, United States

Overview

Lauren has no verified overview

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

2-2025
Director of Brand Experience at Bizzabo
4-2024 - 2-2025
Brand Experiences Lead at Bizzabo
4-2022 - 4-2024
Senior Brand Marketing Manager at Bizzabo
2-2019 - 4-2022
Senior Brand Manager, Integrated Marketing and PR at Life is Good
10-2017 - 2-2019
Brand Manager, Integrated Marketing Campaigns and PR at Life is Good

Education

2010 - 2012
Master's from Emerson College
2004 - 2008
Bachelors of Arts from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Brand Experience at Bizzabo
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lauren

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lauren take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lauren

Personality Compatibility


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