Lauren Sudeyko
Login to view DISC.Lauren Sudeyko is the founder of Sleep or Die™, a brand challenging the wellness industry with its fast-dissolving sleep strips. A Queens University graduate, she leverages brand management experience from PepsiCo and performance marketing expertise from Google. The company was featured in Forbes after securing $1M in funding from True Beauty Ventures.
Lauren is a transparent founder who builds her brand "out loud," sharing her journey through her Substack newsletter. She is passionate about building a strong community, which she playfully calls the "Strip Club," and is inspired by art, fashion, and culture rather than conventional competitor analysis.
Her brands bold marketing includes packaging the product in cigarette-style boxes and creating a mischievous sheep mascot named Persephone.
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