Lauren Telfer in

Lauren Telfer

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Director of Marketing & Communications at Canadian Rocky Mountain Resorts
📍 Calgary, Alberta, Canada

Lauren is a marketing and communications leader with over a decade of experience in brand storytelling and strategy execution for Canadian Rocky Mountain Resorts. A Communication and Advertising Accredited Professional, she specializes in generating brand awareness at local, regional, and national levels.

Drawing from her academic background in School and Applied Child Psychology, Lauren is passionate about creating human-centered connections. She frequently speaks on the importance of empathy in digital marketing and its impact on brand engagement, blending psychological insight with marketing practice.

Unique fact: Lauren was a featured speaker at the SocialWest conference, where she presented on the return on investment of empathy in digital marketing.

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Experience
5 Years
Current Role
Director of Marketing & Communications
Job Level
Mid-senior
Location
Calgary, Alberta, Canada
Personality Overview

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Decision Approach
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Priorities

Topics Lauren cares about

Digital Empathy
A core focus of her recent speaking engagements, she advocates for creating more human-centered connections in digital marketing and proves its ROI.
Brand Storytelling
With over 10 years of experience, she specializes in telling compelling brand stories to generate awareness and connect with audiences on an emotional level.
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Career

Work history

11-2021
Director of Marketing & Communications
Canadian Rocky Mountain Resorts
8-2020 - 11-2021
Director of Marketing
ICEsoft Technologies
8-2020 - 11-2021
Director of Marketing
Voyent Alert! by ICEsoft Technologies
Canadian Rocky Mountain Resorts
7 yrs 11 mos
1-2019 - 5-2019
Marketing Consultant
Western Securities Limited
In the press

Media appearances

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Education
2014 - 2015
Communication and Advertising Accredited Professional (CAAP)
Institute of Communications Agencies
2011 - 2012
MSc. School and Applied Child Psychology - 1st year
The University of Calgary
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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