Lauren Telfer
Wildcard · DISC type sicLauren is a marketing and communications leader with over a decade of experience in brand storytelling and strategy execution for Canadian Rocky Mountain Resorts. A Communication and Advertising Accredited Professional, she specializes in generating brand awareness at local, regional, and national levels.
Drawing from her academic background in School and Applied Child Psychology, Lauren is passionate about creating human-centered connections. She frequently speaks on the importance of empathy in digital marketing and its impact on brand engagement, blending psychological insight with marketing practice.
Unique fact: Lauren was a featured speaker at the SocialWest conference, where she presented on the return on investment of empathy in digital marketing.
Read the full overview →How Lauren shows up
They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions
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Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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