Laurence Moor

Energizer
DISC Type : I

Platform Manager ACCA Careers at ACCA Careers

London, England, United Kingdom

Overview

Laurence is a versatile digital advertising professional managing the ACCA Careers job board. His expertise spans platform development, data analytics, and sales, with a background at The Guardian. He holds a BA Hons from the University of East Anglia and is certified in Advanced Google Analytics.

He developed a programmatic advertising offering at Guardian Jobs that generated an additional £500k in annual revenue.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Advertising Platforms
Currently manages the ACCA Careers job board platform and previously led development for The Guardian Admanager, a self-service advertising platform for SMEs.
Data-Driven Recruitment
He has a history of creating data functions and using analytics to improve advertising effectiveness and campaign performance on job boards.
Product Monetization
Led a project to scope and implement a new programmatic offering for Guardian Jobs, resulting in significant additional revenue.

Media Appearances

Laurence has no verified media appearances

Work History

9-2018
Platform Manager ACCA Careers at ACCA Careers
4-2018 - 7-2018
Guardian AdManager at The Guardian Admanager
10-2016 - 4-2018
Head of Performance at Guardian Jobs
4-2015 - 10-2016
Head of Product Effectiveness at Guardian Jobs
4-2011 - 4-2015
Response Manager at Guardian Jobs

Education

1992 - 1995
BA Hons from University of East Anglia
1985 - 1992
Education details unavailable from Simon Langton Grammar School for Boys, Canterbury

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Middle Designation : Platform Manager ACCA Careers at ACCA Careers
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laurence

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laurence take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Laurence

Personality Compatibility


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