Laurence Tezier

Questioner
DISC Type : c

Responsable Web Marketing at TROIS KILOS SEPT - NOVATEX

Chambéry, Auvergne-Rhône-Alpes, France

Overview

Laurence is an experienced Web Marketing Manager specializing in e-commerce. With over 20 years in SEO and a Google Analytics certification, she has deep expertise in driving audience growth. Colleagues describe her as competent, serious, and dedicated to achieving results.

She is focused on practical implementation and continuous learning, frequently attending events like the Business Camp E-commerce to enhance her skills in marketing automation, conversion, and payment solutions to directly benefit her companys B2B and B2C customers.

Unique Fact: She successfully managed the deployment of eight international e-commerce store versions in just four months.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce Growth
Her role and recent activities focus on implementing strategies from events like Business Camp E-commerce to improve the customer experience and drive conversions.
Advanced SEO
With a career spanning over 20 years in SEO, she has a long history of auditing websites and advising clients on strategies to increase natural traffic and revenue.
Prestashop Platforms
Manages complex multi-language and multi-boutique stores on Prestashop, demonstrating hands-on expertise with the platform's technical capabilities.

Media Appearances

Laurence has no verified media appearances

Work History

5-2023
Responsable Web Marketing at TROIS KILOS SEPT - NOVATEX
1-2013 - 5-2023
Chef de Projet SEO at Bee4
3-2001 - 1-2013
Chercheur de trafic NATUREL | ou SEO at 1ère Position

Education

1990 - 1993
Education details unavailable from Lycée Pravaz

More Information

Social Presence :

Prographics :

Exp : 24 Location : Chambéry, Auvergne-Rhône-Alpes, France Job Level : N/A Designation : Responsable Web Marketing at TROIS KILOS SEPT - NOVATEX
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laurence

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laurence take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Laurence

Personality Compatibility


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