Laurent BESNARD
PDG at BA Group
📍 Les Abymes, Pointe-à-Pitre, Guadeloupe
Laurent Besnard is a prominent entrepreneur in the automotive sector of the French Antilles. As the leader of BA Group and founder of Auto Discount Location, he has built a significant enterprise in vehicle rental and sales across Martinique and Guadeloupe, demonstrating deep expertise in launching and scaling businesses in a competitive market.
He started his first vehicle rental company at age 19 with just two cars after working a summer job as a car washer.
Read the full overview →Experience
26 Years
Current Role
PDG
Location
Les Abymes, Pointe-à-Pitre, Guadeloupe
Personality Overview
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Priorities
Topics Laurent cares about
Entrepreneurship
He founded his first company, Auto Discount Location, at 19 and grew it from two cars into a multi-island enterprise, demonstrating a lifelong passion for building businesses.
Automotive Sector
His entire career is centered on the auto industry, managing vehicle rentals, sales, and services through companies like BA Group and SiliGom Antilles.
Career
Work history
PDG
BA Group
Auto Discount Location
Full-time
7-2019
Propriétaire
SiliGom Antilles
7-1999
Cadre dirigeant
CUSTOM CARAIBE SARL
In the press
Media appearances
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Education
Laurent has no verified education history
Social presence
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