Laurent Laporte

Critic
DISC Type : C

CEO at Braincube

Issoire, Auvergne-Rhône-Alpes, France

Overview

Laurent Laporte is the Founder and CEO of Braincube, a company he has built into a leader in AI for industry. He is an expert in Industry 4. 0 with over a decade of experience in manufacturing operations and management. He is a graduate of the Arts et Métiers engineering school.

He has been a pioneer in Industrial IoT and AI applications for the manufacturing sector since 2007.

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Industrial AI
He co-founded Braincube to pioneer AI for industry and frequently speaks on using AI to make manufacturing more competitive, efficient, and sustainable by reducing waste.
Local Industry
A vocal advocate for strengthening local and regional manufacturing, he believes in a "worldwide localized industry" and supports growth through partnerships in countries like Italy.
Digital Transformation
His primary goal is to establish Braincube as the worldwide standard for the digital transformation of the industrial sector, helping factories become smarter and more connected.

Media Appearances

Podcast: The value of IT/OT alignment – Braincube. Featured in Braincube (old.braincube.com)

See Now

Work History

6-2018
CEO at Braincube
4-2008
Co-Founder & Chief Operations Officer at Braincube
1-2007 - 2-2008
General Manager at HBH Performance
5-2005 - 12-2006
Operations Manager at HBH Performance
5-2002 - 5-2005
Opérations Manager Export Branch at Johnson Control Automotive Electronics

Education

1990 - 1993
1993 from Arts et Métiers - École Nationale Supérieure d'Arts et Métiers
9-1981 - 6-1988
Bac C from Collège et Lycée Jeanne D'Arc Clermont Ferrand

More Information

Social Presence :

Prographics :

Exp : 30 Location : Issoire, Auvergne-Rhône-Alpes, France Job Level : Leadership Designation : CEO at Braincube
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laurent

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laurent take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laurent

Personality Compatibility


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