Laurent Maguire

Inquirer
DISC Type : cd

CTO / Advisor at 28X Ltd

Surrey, England, United Kingdom

Overview

Laurent Maguire is the Founder and CEO of Kyan, the UKs longest-running Ruby on Rails development studio. With over two decades of experience, he leads his team in building digital products for clients like the Premier League and Zurich. Colleagues describe him as knowledgeable and friendly. He holds a BSc and is a Certified ScrumMaster.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Health
Co-founded 28X, a women's health app, with a focus on creating technology that genuinely improves people's lives by prioritizing privacy, transparency, and trust.
AI for Business
Focuses on leveraging emerging technologies like AI to build tangible business value and drive innovation for both ambitious startups and large enterprises.
Digital Product Frameworks
Champions the use of structured methodologies like Agile and Scrum to guide clients through the entire product lifecycle, from initial discovery to final production.

Media Appearances

Laurent has no verified media appearances

Work History

6-2024
CTO / Advisor at 28X Ltd
9-2017
Organiser at TEDxGuildford
6-2010
Director / Founder at Rodeo Games
10-2002
CEO / Founder at Kyan

Education

1997 - 2000
BSc from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Surrey, England, United Kingdom Job Level : Leadership Designation : CTO / Advisor at 28X Ltd
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laurent

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • Their decision making speed is somewhere in the middle.
  • Can Laurent take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laurent

Personality Compatibility


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