Laurie Herrick in

Laurie Herrick

Energizer · DISC type I
Senior Director of Digital Strategy at Four Seasons Hotels and Resorts
📍 West Palm Beach, Florida, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Senior Director of Digital Strategy
Job Level
Senior
Location
West Palm Beach, Florida, United States
Personality Overview

How Laurie shows up

Imaginative
Enthusiastic
Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Priorities

Topics Laurie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Senior Director of Digital Strategy
Four Seasons Hotels and Resorts
3-2020 - 9-2024
Regional Director of Public Relations and Communications, Americas
Four Seasons Hotels and Resorts
7-2014 - 3-2020
Senior Director of Public Relations and Communications
Four Seasons Hotels and Resorts
8-2010 - 1-2012
Senior Publicist
Shamin Abas Public Relations & Special Events
12-2006 - 6-2010
Owner
Zuckerman PR Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2000 - 2004
Bachelor’s Degree
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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