Laurie Herrick

Energizer
DISC Type : I

Senior Director of Digital Strategy at Four Seasons Hotels and Resorts

West Palm Beach, Florida, United States

Overview

Laurie has no verified overview

Personality Overview

Imaginative

Enthusiastic

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

9-2024
Senior Director of Digital Strategy at Four Seasons Hotels and Resorts
3-2020 - 9-2024
Regional Director of Public Relations and Communications, Americas at Four Seasons Hotels and Resorts
7-2014 - 3-2020
Senior Director of Public Relations and Communications at Four Seasons Hotels and Resorts
8-2010 - 1-2012
Senior Publicist at Shamin Abas Public Relations & Special Events
12-2006 - 6-2010
Owner at Zuckerman PR Group

Education

2000 - 2004
Bachelor’s Degree from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 19 Location : West Palm Beach, Florida, United States Job Level : Senior Designation : Senior Director of Digital Strategy at Four Seasons Hotels and Resorts
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laurie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laurie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laurie

Personality Compatibility


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