Laverne Harley

Critic
DISC Type : C

Senior Marketing Manager at Liberty Coca-Cola Beverages

Mount Vernon, New York, United States

Overview

Laverne has no verified overview

Personality Overview

Negotiator

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Laverne has no verified topics they care about

Media Appearances

Laverne has no verified media appearances

Work History

10-2017
Senior Marketing Manager at Liberty Coca-Cola Beverages
6-2015
East Region Senior Commercial Operations Manager at The Coca-Cola Company
7-2013
Senior Market Commercialization Manager at The Coca-Cola Company
1-2011 - 7-2013
Area Sales Manager at The Coca-Cola Company
8-2001 - 1-2011
District Sales Manager at The Coca-Cola Company

Education

1991 - 1992
Business Administration and Management from Metropolitan College of New York
1980 - 1984
High School Diploma from Cardinal Spellman High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mount Vernon, New York, United States Job Level : Middle Designation : Senior Marketing Manager at Liberty Coca-Cola Beverages
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Insights For Selling To Laverne

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laverne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Laverne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Laverne move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laverne take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laverne

Personality Compatibility


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