Lawrence A. Colby

Pioneer
DISC Type : Dsi

Principal | National Security, Emerging Tech & Aviation Safety | OCM & Leadership Development at MITRE

Washington, District of Columbia, United States

Overview

Lawrence is a director-level executive advisor at MITRE with over 20 years of experience advising C-suite leaders on strategy and decision-making in high-consequence environments. A veteran military pilot with a background at the Pentagon, his colleagues describe him as a "top-tier" and "highly productive" leader who excels in navigating complexity.

Outside of his corporate role, Lawrence is a #1 Amazon bestselling author of military aviation thrillers. Drawing from his real-world experience as a combat pilot, he writes authentic, fast-paced novels. His personal posts often highlight the stories of military figures, reflecting a deep connection to veteran history and leadership.

Unique fact: He is a 3x #1 Amazon bestselling author, bringing his real-world combat and Pentagon experience to his novels.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Leadership Under Pressure
His career focuses on advising executives in high-stakes situations, complemented by his background as a veteran military pilot who has flown combat missions.
Aviation Safety
A core theme in his professional work at MITRE, where he pioneered safety initiatives and developed predictive risk-management prototypes using AI.
Military Thriller Writing
He is a successful #1 Amazon bestselling author of several military thrillers, drawing authenticity from his career as a combat pilot.

Media Appearances

Lawrence has no verified media appearances

Work History

4-2019 - 10-2025
Principal | National Security, Emerging Tech & Aviation Safety | OCM & Leadership Development at MITRE
Strategic Foresight Leader | Emerging Technology & Innovation Strategy at MITRE
Project Manager + Principal Investigator | Senior Innovation Strategist | Aviation UAS Technology at MITRE
Head, Leadership & Professional Development Programs at U.S. Federal Government
Program Manager | Leadership Development at U.S. Federal Government

Education

Master of Science from National Defense University
Master of Arts from Duquesne University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Principal | National Security, Emerging Tech & Aviation Safety | OCM & Leadership Development at MITRE
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Insights For Selling To Lawrence A.

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence A. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lawrence A.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lawrence A. move?

  • They are generally fast movers and can take quick decisions
  • Can Lawrence A. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lawrence A.

Personality Compatibility


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