Lawrence Green

Enthusiast
DISC Type : i

Senior Vice President of Global Sales at QAD Redzone

Los Angeles, California, United States

Overview

Lawrence is the Senior Vice President of Global Sales at QAD Redzone, where he was a founding member of the leadership team. With over 20 years in technology, he specializes in helping manufacturing companies achieve growth and productivity through culture change and continuous improvement. He holds a BA (Hons) from Bournemouth University. People who have worked with him describe him as people-centric, organized, and highly effective.

He was a founding member of the Redzone leadership team in 2013, helping to grow the company year over year.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Frontline Worker Empowerment
His company's mission is to transform the frontline worker experience in manufacturing, a theme he frequently highlights in his professional activities.
Manufacturing Productivity
His career is focused on supporting manufacturing leaders in achieving strategic goals for growth and productivity, leveraging technology and continuous improvement principles.
Team Recognition
He actively celebrates and promotes the achievements of teams and individuals within the manufacturing community through company awards and public posts.

Media Appearances

Lawrence has no verified media appearances

Work History

5-2023
Senior Vice President of Global Sales at QAD Redzone
9-2022 - 4-2023
SVP Sales Medium Enterprise at QAD Redzone
6-2019 - 9-2022
Vice President of Sales - Medium Enterprise at QAD Redzone
1-2012 - 7-2014
Sales & Program Director at Ignite Solutions, LLC
Senior Project Manager/Sales Executive; Factory Division (Acquired by Aptean) at CDC Software

Education

2000 - 2004
BA (Hons) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Leadership Designation : Senior Vice President of Global Sales at QAD Redzone
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lawrence

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lawrence take some risk or not?

  • They can take some low-probability risks if needed.

You And Lawrence

Personality Compatibility


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