Lazar Lulchev MBA, CMgr in

Lazar Lulchev MBA, CMgr

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Head of Franchise Bulgaria at METRO Bulgaria
📍 Sofia, Sofia City, Bulgaria

Lazar is the Head of Franchise for METRO Bulgaria, drawing on over seven years of experience in the FMCG sector with Mondelēz International. He has a strong background in sales, business development, and European market expansion. He holds an Executive MBA and a Diploma in Strategic Management and Leadership.

Outside of his professional life, Lazar is committed to continuous learning, having recently completed two advanced degrees. During his high school years, he was an active member of the handball team, indicating an early interest in team sports and collaboration.

While at university, his team was a runner-up in a national marketing competition where they pitched a campaign to Welsh Government officials to inspire youth entrepreneurship.

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Experience
13 Years
Current Role
Head of Franchise Bulgaria
Job Level
Mid-senior
Location
Sofia, Sofia City, Bulgaria
Personality Overview

How Lazar shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lazar cares about

Leadership & Culture
Conducted academic research for his EMBA dissertation on how organizational culture and leadership style impact employee performance and motivation.
Franchise Management
His current role as Head of Franchise at METRO Bulgaria centers on developing and managing franchise operations.
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Career

Work history

10-2025
Head of Franchise Bulgaria
METRO Bulgaria
8-2024 - 10-2025
Business Development Manager - Europe Expansion Business
Mondelēz International
7-2022 - 8-2024
National Sales Manager Modern trade
Mondelēz International
10-2020 - 8-2022
Sales Manager South-East Region
Mondelēz International
4-2019 - 3-2021
Sales Manager West Region
Mondelēz International
In the press

Media appearances

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Education
10-2022 - 7-2025
Diploma in Strategic Management and Leadership practices
Chartered Management Institute
10-2022 - 7-2025
Executive MBA
University of York
2009 - 2012
Bachelor of Science (BSc)
Prifysgol Aberystwyth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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