Lazar is the Head of Franchise for METRO Bulgaria, drawing on over seven years of experience in the FMCG sector with Mondelēz International. He has a strong background in sales, business development, and European market expansion. He holds an Executive MBA and a Diploma in Strategic Management and Leadership.
Outside of his professional life, Lazar is committed to continuous learning, having recently completed two advanced degrees. During his high school years, he was an active member of the handball team, indicating an early interest in team sports and collaboration.
While at university, his team was a runner-up in a national marketing competition where they pitched a campaign to Welsh Government officials to inspire youth entrepreneurship.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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