Leah McTiernan

Evaluator
DISC Type : sdc

Chief Marketing Officer at International Business University

Toronto, Ontario, Canada

Overview

Leah is the Chief Marketing Officer at International Business University, leveraging an extensive background in global brand and communications strategy from her time as a Senior Vice President at Ipsos. An award-winning market researcher with a Master of Health Administration, people describe her as hardworking and adept at navigating complex situations to get things done.

She is actively involved in the professional communications community, serving on the 2025/26 board for the IABC Canada East Region as the Director of Leadership and Professional Development. Leah is passionate about building learning programs that bridge communication gaps across geographies and functions, fostering engagement and innovation.

Unique fact: Leah hosted the Ipsos podcast "The Operational Angle, " which became the companys most downloaded podcast of 2023.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Thought Leadership
A core focus of her career, she has launched thought leadership programs, is a published author, and speaks at industry events like ESOMAR.
Strategic Communications
A key expertise highlighted across her senior roles at Ipsos and her current CMO position, focusing on brand strategy and corporate communications.
Data-Driven Marketing
She is a recipient of the ARF's "Great Mind Award" specifically for being a data-driven marketer, emphasizing client-centric strategies.

Media Appearances

Leah has no verified media appearances

Work History

10-2025
Chief Marketing Officer at International Business University
7-2024 - 10-2025
Principal at LRM Consulting
11-2021 - 1-2026
SENIOR VICE PRESIDENT, GLOBAL PANELS & COMMUNICATIONS at Ipsos
4-2020 - 11-2021
SENIOR VICE PRESIDENT, PRODUCT ACTIVATION & COMMUNICATIONS at Ipsos
2-2018 - 4-2020
Vice President, Product Activation at Ipsos

Education

8-2016 - 6-2018
Master of Health Administration from University of Toronto
1995 - 1997
Business Administration and Management from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 26 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Marketing Officer at International Business University
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Insights For Selling To Leah

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Leah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Leah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Leah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Leah

Personality Compatibility


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