Freddy Reyes Falck

Sharpshooter
DISC Type : DC

VP of Global BESS Engineering at Fluence

Houston, Texas, United States

Overview

Freddy has no verified overview

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Topics They Care About

Freddy has no verified topics they care about

Media Appearances

Freddy has no verified media appearances

Work History

1-2025
VP of Global BESS Engineering at Fluence
6-2023 - 1-2025
VP of Hardware and Systems Engineering at Fluence
6-2021 - 6-2023
Sr. Vice President of Engineering - Hydrogen Solutions at PDC Machines, Inc
6-2018 - 6-2021
Vice President Of Engineering, Product & Strategy at SPX FLOW, Inc.
4-2016 - 6-2018
Director of Engineering - Turbomachinery & Downstream Solutions at GE

Education

2023 - 2025
CME from Harvard University
2024 - 2024
Managing Turbulence from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Houston, Texas, United States Job Level : Senior Designation : VP of Global BESS Engineering at Fluence
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Insights For Selling To Freddy

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Freddy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Freddy

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Freddy move?

  • If convinced, they can reach decisions quite fast.
  • Can Freddy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Freddy

Personality Compatibility


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