Leana Less in

Leana Less

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Senior Vice President Marketing at Chico's FAS, Inc.
📍 Naples, Florida, United States

Leana Less is a performance-driven global marketing leader, currently the SVP and CMO at Bealls Inc. She has a proven track record of growing billion-dollar brands like The Coca-Cola Company and Estée Lauder, specializing in business strategy, digital transformation, and omni-channel execution to enhance brand value.

Originally from South Africa, Leana has built an extensive international career with some of the worlds most iconic consumer brands before taking on her leadership role at the family-owned Bealls enterprise.

She believes marketing is the critical unlock for Bealls future and feels privileged to define the companys value proposition for its communities.

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Experience
30 Years
Current Role
Senior Vice President Marketing
Job Level
Leadership
Location
Naples, Florida, United States
Personality Overview

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Priorities

Topics Leana cares about

Customer Loyalty
She emphasizes that guest loyalty is not just a metric but the heart of Bealls' 110-year relationship with the communities it serves, and is actively hiring leaders in this area.
Brand Storytelling
She frequently highlights brand legacy, celebrating the 109-year history of Bealls and the post-hurricane restoration and reopening of Chico's original store on Sanibel Island.
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Career

Work history

8-2022
Senior Vice President Marketing
Chico's FAS, Inc.
12-2018 - 8-2022
Head of Global Consumer Marketing
The Estée Lauder Companies Inc.
1-2015 - 12-2018
VP Global Connections and Media
The Coca-Cola Company
1-2012 - 12-2014
Connections Director
The Coca-Cola Company
7-2009 - 12-2011
Media Director - Eurasia and Africa
The Coca-Cola Company
In the press

Media appearances

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Education
1989 - 1993
Education details unavailable
Afrikaanse Hoer Meisieskool
Education details unavailable
Afrikaanse Hoer Meisieskool
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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