Lecia Hawkins in

Lecia Hawkins

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Director of Creative Operations at James Avery Artisan Jewelry
📍 Kerrville, Texas, United States

Lecia Hawkins is the Director of Creative Operations at James Avery Artisan Jewelry, where she aligns creative efforts with brand strategies. A graduate of Texas A&M University, she specializes in improving team communication and processes, leveraging data to optimize performance and tell compelling brand stories.

Lecia shows a strong appreciation for her local community, frequently highlighting the benefits of living and working in the Texas Hill Country. She maintains a professional interest in major retail brands, including her former employer JCPenney.

According to a recommendation, she is known for her exceptional management, having improved a departments workflow by 100% within months.

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Experience
22 Years
Current Role
Director of Creative Operations
Job Level
Mid-senior
Location
Kerrville, Texas, United States
Personality Overview

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Decision Approach
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Priorities

Topics Lecia cares about

Creative Operations
Her role centers on connecting creative teams, improving processes, and fostering positive partnerships to align creative output with overall brand strategy.
Brand Storytelling
She guides her teams to produce compelling creative that tells the story of the James Avery brand, leveraging data to optimize its performance.
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Career

Work history

2-2021
Director of Creative Operations
James Avery Artisan Jewelry
5-2016 - 2-2021
Marketing & Creative Project Manager
James Avery Artisan Jewelry
8-2014 - 5-2016
Digital Experience Sr. Manager
jcpenney
1-2013 - 8-2014
Digital Creative Project Manager
jcpenney
5-2011 - 1-2013
Digital Product Project Manager
jcpenney
In the press

Media appearances

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Education
1999 - 2003
Bachelor of Science (B.S.)
Texas A&M University
Bachelor's of Science in Journalism
Texas A&M University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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