Lecia Hawkins

Collaborator
DISC Type : is

Director of Creative Operations at James Avery Artisan Jewelry

Kerrville, Texas, United States

Overview

Lecia Hawkins is the Director of Creative Operations at James Avery Artisan Jewelry, where she aligns creative efforts with brand strategies. A graduate of Texas A&M University, she specializes in improving team communication and processes, leveraging data to optimize performance and tell compelling brand stories.

Lecia shows a strong appreciation for her local community, frequently highlighting the benefits of living and working in the Texas Hill Country. She maintains a professional interest in major retail brands, including her former employer JCPenney.

According to a recommendation, she is known for her exceptional management, having improved a departments workflow by 100% within months.

Personality Overview

Example Driven

Consensus Builder

Appreciative

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Creative Operations
Her role centers on connecting creative teams, improving processes, and fostering positive partnerships to align creative output with overall brand strategy.
Brand Storytelling
She guides her teams to produce compelling creative that tells the story of the James Avery brand, leveraging data to optimize its performance.
Talent Recruitment
She is actively and publicly engaged in hiring for her team and promoting career opportunities at her company.

Media Appearances

Lecia has no verified media appearances

Work History

2-2021
Director of Creative Operations at James Avery Artisan Jewelry
5-2016 - 2-2021
Marketing & Creative Project Manager at James Avery Artisan Jewelry
8-2014 - 5-2016
Digital Experience Sr. Manager at jcpenney
1-2013 - 8-2014
Digital Creative Project Manager at jcpenney
5-2011 - 1-2013
Digital Product Project Manager at jcpenney

Education

1999 - 2003
Bachelor of Science (B.S.) from Texas A&M University
Bachelor's of Science in Journalism from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Kerrville, Texas, United States Job Level : Mid-senior Designation : Director of Creative Operations at James Avery Artisan Jewelry
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Insights For Selling To Lecia

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lecia is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Lecia

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Lecia move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Lecia take some risk or not?

  • They probably won’t put a lot at risk.

You And Lecia

Personality Compatibility


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