Lee Beard

Wildcard
DISC Type : isc

SVP, Logistics at Swire Coca-Cola, USA

Draper, Utah, United States

Overview

Lee Beard is a senior supply chain executive with extensive experience leading logistics and transportation for major brands like Swire Coca-Cola, USA, Nordstrom, and Nike. A graduate of Georgia Institute of Technology, he specializes in transforming supply chain operations to enhance customer experience.

He has a strong interest in business and industry trends, following thought leadership from publications like Harvard Business Review and developments within The Coca-Cola Company ecosystem. He is focused on building high-performing teams to drive results.

Unique fact: Lee is a co-inventor on a U. S. patent for a customer order demand fulfillment system designed to minimize factory inventory.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Logistics Transformation
His career is defined by leading transportation and logistics into the future through digital transformation and operational improvements for major consumer brands.
eCommerce Fulfillment
He has a stated focus on evolving eCommerce transportation to directly support a company's mission to serve customers effectively.
Customer-Centric Operations
Consistently links supply chain functions to the end-customer experience, emphasizing the mission to help customers "look great and feel their best".

Media Appearances

Lee has no verified media appearances

Work History

1-2023 - 2-2026
SVP, Logistics at Swire Coca-Cola, USA
10-2021 - 1-2023
SVP, Transportation & Global Logistics at Nordstrom
12-2020 - 11-2021
Vice President, Transportation & Global Logistics at Nordstrom
9-2017 - 12-2020
Senior Director, Global Transportation at Nike
11-2014 - 8-2017
Senior Director, North America Transportation & Trade at Nike

Education

1987 - 1991
BS from Georgia Institute of Technology
1997 - 1999
MS in Management -MSM from Georgia Tech Scheller College of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Draper, Utah, United States Job Level : N/A Designation : SVP, Logistics at Swire Coca-Cola, USA
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lee

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lee take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lee

Personality Compatibility


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