Lee Bryce

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DISC Type : cis

Vice Chair UK Water Control Room Forum at SWIG

United Kingdom

Overview

A results-driven leader with 20 years of experience in the UK water industry, specializing in operational and digital transformation at United Utilities. He leads strategic initiatives like the water system of the future program and holds a Bachelor of Science from Lancaster University.

He serves as Vice Chair of the UK Water Control Room Forum, a role where he focuses on sharing best practices and fostering collaboration across the national water industry.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Digital Water Networks
Leads United Utilities' "WaterNet" implementation, creating a digital water system of the future to manage leakage and improve network insights.
Industry Collaboration
As Vice Chair of the UK Water Control Room Forum, he is passionate about sharing best practices and learnings across the UK water industry.
Data-Driven Operations
Actively promotes and recruits for initiatives that use data to create simpler and smarter solutions for customers and colleagues in the water sector.

Media Appearances

Lee has no verified media appearances

Work History

12-2025
Vice Chair UK Water Control Room Forum at SWIG
6-2019
Head of Central Operations Strategy at United Utilities
5-2017 - 6-2019
Head of System Operations at United Utilities
2-2017 - 5-2017
Regional Services Manager at United Utilities
10-2010 - 12-2011
Regional Trade Effluent Manager at United Utilities

Education

1999 - 2002
Bachelor of Science (BSc) from Lancaster University
Education details unavailable from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Vice Chair UK Water Control Room Forum at SWIG
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lee

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lee take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lee

Personality Compatibility


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