Lee Tufford in

Lee Tufford

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Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas at SiteDocs
📍 Abbotsford, British Columbia, Canada

Lee is a senior marketing leader with over 20 years of experience driving growth for SaaS brands through data-driven demand generation and digital strategy. He played a key role in SiteDocs success leading up to its acquisition and holds an MBA from Trinity Western University.

He has a strong interest in practical business strategies, frequently sharing insights on topics like content marketing alignment and customer service excellence. Lee follows business publications like Inc. Magazine to stay informed on current trends.

Colleagues describe him as talented and analytical, with a unique ability to understand the customers perspective to craft compelling content.

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Experience
17 Years
Current Role
Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas
Job Level
Senior
Location
Abbotsford, British Columbia, Canada
Personality Overview

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Communication Style
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Priorities

Topics Lee cares about

SaaS Growth
His career is focused on scaling high-growth SaaS companies by aligning marketing efforts with revenue outcomes, as demonstrated at SiteDocs.
Demand Generation
A core tenet of his professional headline and experience, he specializes in using data-driven demand generation to achieve predictable growth.
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Career

Work history

11-2025
Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas
SiteDocs
10-2021 - 11-2025
Vice President Marketing
SiteDocs
1-2013 - 10-2021
Vice President of Integrated Marketing
Nonprofit
4-2008 - 12-2012
Marketing Manager
CREW Marketing Partners
In the press

Media appearances

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Education
2007 - 2009
MBA
Trinity Western University
1993 - 1997
Parks
Brock University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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