Lee Tufford in

Lee Tufford

Examiner · DISC type cs
Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas at SiteDocs
📍 Abbotsford, British Columbia, Canada

Lee is a senior marketing leader with over 20 years of experience driving growth for SaaS brands through data-driven demand generation and digital strategy. He played a key role in SiteDocs success leading up to its acquisition and holds an MBA from Trinity Western University.

He has a strong interest in practical business strategies, frequently sharing insights on topics like content marketing alignment and customer service excellence. Lee follows business publications like Inc. Magazine to stay informed on current trends.

Colleagues describe him as talented and analytical, with a unique ability to understand the customers perspective to craft compelling content.

Read the full overview →
Experience
17 Years
Current Role
Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas
Job Level
Senior
Location
Abbotsford, British Columbia, Canada
Personality Overview

How Lee shows up

Unexpressive
Process Oriented
Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Priorities

Topics Lee cares about

SaaS Growth
His career is focused on scaling high-growth SaaS companies by aligning marketing efforts with revenue outcomes, as demonstrated at SiteDocs.
Demand Generation
A core tenet of his professional headline and experience, he specializes in using data-driven demand generation to achieve predictable growth.
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Career

Work history

11-2025
Senior Director of Marketing | SaaS Growth, Demand Gen & Digital Leadership | SiteDocs + GoCanvas
SiteDocs
10-2021 - 11-2025
Vice President Marketing
SiteDocs
1-2013 - 10-2021
Vice President of Integrated Marketing
Nonprofit
4-2008 - 12-2012
Marketing Manager
CREW Marketing Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2009
MBA
Trinity Western University
1993 - 1997
Parks
Brock University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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