Lene Baxter in

Lene Baxter

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Chief Marketing Officer at Safety Arms Systems
📍 United States

Lene Baxter is the Chief Marketing Officer at Safety Arms Systems, leveraging over 14 years of experience as an Army veteran and West Point graduate. Her expertise spans B2C and B2G marketing for defense, public safety, and tech organizations. Colleagues describe her as a skilled, results-oriented, and talented leader.

Outside of work, Lene is a dedicated athlete with a passion for middle-distance triathlons, kiteboarding, climbing, and running. Having lived abroad for 13 years, she is also an avid traveler, exploring the world with her family. She believes the grit and discipline from sports are the best lessons for business.

Unique fact: While at West Point, she was told that "women don’t play hockey, " and is now the mother of a young daughter who wants to play.

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Experience
14 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lene cares about

Go-to-Market Strategy
Currently spearheading the GTM and brand positioning strategy at Safety Arms Systems and has built marketing departments for early-stage B2B and B2G companies from the ground up.
Ethical Outreach
She has publicly stated her dislike for "awful cold outreach, " advocating for well-researched, personalized communication when forming potential partnerships.
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Career

Work history

2-2025
Chief Marketing Officer
Safety Arms Systems
2-2025
Co-Founder
MIMS Marketing
12-2023 - 2-2025
Product Marketing Manager
Street Smarts VR
3-2022 - 1-2024
Product Marketing Manager
Intraloop
8-2021 - 3-2022
Marketing Consultant | Brand + Content
Freelance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2004 - 5-2008
Bachelor of Science - BS
United States Military Academy at West Point
1-2024 - 6-2026
Master of Arts - MA
University of Denver
1-2024 - 12-2025
Graduate certificate
University of Denver
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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