Lene Baxter in

Lene Baxter

Evaluator · DISC type Dcs
Chief Marketing Officer at Safety Arms Systems
📍 United States

Lene Baxter is the Chief Marketing Officer at Safety Arms Systems, leveraging over 14 years of experience as an Army veteran and West Point graduate. Her expertise spans B2C and B2G marketing for defense, public safety, and tech organizations. Colleagues describe her as a skilled, results-oriented, and talented leader.

Outside of work, Lene is a dedicated athlete with a passion for middle-distance triathlons, kiteboarding, climbing, and running. Having lived abroad for 13 years, she is also an avid traveler, exploring the world with her family. She believes the grit and discipline from sports are the best lessons for business.

Unique fact: While at West Point, she was told that "women don’t play hockey, " and is now the mother of a young daughter who wants to play.

Read the full overview →
Experience
14 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
United States
Personality Overview

How Lene shows up

Hard To Convince
Thorough Evaluator
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Lene cares about

Go-to-Market Strategy
Currently spearheading the GTM and brand positioning strategy at Safety Arms Systems and has built marketing departments for early-stage B2B and B2G companies from the ground up.
Ethical Outreach
She has publicly stated her dislike for "awful cold outreach, " advocating for well-researched, personalized communication when forming potential partnerships.
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Career

Work history

2-2025
Chief Marketing Officer
Safety Arms Systems
2-2025
Co-Founder
MIMS Marketing
12-2023 - 2-2025
Product Marketing Manager
Street Smarts VR
3-2022 - 1-2024
Product Marketing Manager
Intraloop
8-2021 - 3-2022
Marketing Consultant | Brand + Content
Freelance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2004 - 5-2008
Bachelor of Science - BS
United States Military Academy at West Point
1-2024 - 6-2026
Master of Arts - MA
University of Denver
1-2024 - 12-2025
Graduate certificate
University of Denver
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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