Lene Baxter is the Chief Marketing Officer at Safety Arms Systems, leveraging over 14 years of experience as an Army veteran and West Point graduate. Her expertise spans B2C and B2G marketing for defense, public safety, and tech organizations. Colleagues describe her as a skilled, results-oriented, and talented leader.
Outside of work, Lene is a dedicated athlete with a passion for middle-distance triathlons, kiteboarding, climbing, and running. Having lived abroad for 13 years, she is also an avid traveler, exploring the world with her family. She believes the grit and discipline from sports are the best lessons for business.
Unique fact: While at West Point, she was told that "women don’t play hockey, " and is now the mother of a young daughter who wants to play.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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