Leo Leng in

Leo Leng

Evaluator · DISC type SDC
Entrepreneur at Supaw Pet Bakery
📍 West Melbourne, Victoria, Australia

Leo Leng is the founder of Supaw Pet Bakery, an award-winning venture backed by Loyal VC and the Melbourne government. He leverages his background as a Data Science Manager at Deliveroo and an MBA from INSEAD to scale his company, which creates high-quality pastries for pets.

Outside of his business, Leo is a dedicated community builder in the startup ecosystem. He leads the alumni entrepreneurship clubs for both INSEAD and Melbourne Business School, focusing on connecting founders, investors, and advisors across Australia and New Zealand. He is passionate about animal welfare.

Unique fact: He was inspired by a quote from "Legally Blonde: The Musical" about baking a birthday cake for a dog, which perfectly captures his businesss spirit.

Read the full overview →
Experience
8 Years
Current Role
Entrepreneur
Job Level
Middle
Location
West Melbourne, Victoria, Australia
Personality Overview

How Leo shows up

Hard To Convince
Fast But Analytical
Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Leo cares about

Pet Industry Ventures
As the founder of Supaw Pet Bakery, he is at the forefront of the premium pet products market and is actively seeking investment and collaboration opportunities.
Founder Communities
He leads entrepreneurship clubs for both INSEAD and Melbourne Business School, demonstrating a passion for networking and supporting fellow founders and investors.
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Career

Work history

1-2024
Entrepreneur
Supaw Pet Bakery
5-2025
INSEAD Entrepreneurship Club ANZ Lead
INSEAD Entrepreneurship Club
9-2025
Melbourne Business School Entrepreneurship Club Co-Lead
Melbourne Business School
11-2022 - 1-2024
Data Science Manager
Deliveroo
1-2022 - 11-2022
Senior Data Analyst
Deliveroo
In the press

Media appearances

Supaw Pet Bakery - Loyal VC. Featured in Loyal VC
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Education
2020 - 2021
Master of Business Administration - MBA
INSEAD
2015 - 2015
Master of Business Analytics
Melbourne Business School
2012 - 2014
Bachelor of Commerce (BCom)
University of Melbourne
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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