Leonard Cheong

Questioner
DISC Type : c

Founder & Creative Director at Finix

Singapore, Singapore

Overview

Leonard has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Leonard has no verified topics they care about

Media Appearances

Leonard has no verified media appearances

Work History

12-2019
Founder & Creative Director at Finix
8-2021 - 11-2021
Incubatee at The Bridge Fashion Incubator (TBFI)
7-2007 - 6-2019
PR & Marketing at Various in-house and agency roles
8-2009 - 8-2011
Assistant Language Teacher at Japan Exchange and Teaching Program(me) (JET)

Education

2019 - 2019
Advanced Diploma from Textile & Fashion Training Centre
2004 - 2007
Bachelor of Arts from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 6 Location : Singapore, Singapore Job Level : Leadership Designation : Founder & Creative Director at Finix
URL has been copied!

Insights For Selling To Leonard

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Leonard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leonard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Leonard take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Leonard

Personality Compatibility


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