Leonardo Gonzalez Garcia in

Leonardo Gonzalez Garcia

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Global Marketing & Business Development Director at Better Balance Foods
📍 Greater Madrid Metropolitan Area, Spain

Leonardo is the Global Marketing & Business Development Director at Better Balance Foods, with extensive experience in the international food and beverage industry. Described by colleagues as an inspiring leader with a strong global vision, he holds certifications in management and critical thinking from Harvard and MIT.

He is passionate about the intersection of wellness and professional achievement, advocating for a “Corporate Athlete” mindset that emphasizes physical health, mental shape, and nutritional intelligence. He enjoys connecting with family, friends, and consumers through engaging food experiences.

He was an honored guest at The Worlds 50 Best Restaurants awards ceremony in London.

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Experience
15 Years
Current Role
Global Marketing & Business Development Director
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Leonardo cares about

Plant-Based Foods
He leads the global marketing strategy for Better Balance's plant-based unit and has shared his business journey and insights with MBA students from the University of Washington.
Global Market Entry
His career demonstrates a history of leading international business units and developing route-to-market strategies for global food brands like Campofrio and Better Balance.
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Career

Work history

2-2021
Global Marketing & Business Development Director
Better Balance Foods
1-2021
Global Marketing & Business Development Director Better Balance
Sigma
1-2019 - 4-2021
Member Board Of Directors
Consorcio del Jamón Serrano Español
6-2015 - 1-2021
Sales Director. International BU
Campofrio Food Group
4-2013 - 6-2015
Export Director
Campofrio Food Group
In the press

Media appearances

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Education
6-2025 - 8-2025
Critical Thinking and Decision Making
Massachusetts Institute of Technology
2009 - 2009
BUILDING COMPETITIVE ADVANTAGE
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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