Leonardo Gonzalez Garcia

Activist
DISC Type : Cd

Global Marketing & Business Development Director at Better Balance Foods

Greater Madrid Metropolitan Area, Spain

Overview

Leonardo is the Global Marketing & Business Development Director at Better Balance Foods, with extensive experience in the international food and beverage industry. Described by colleagues as an inspiring leader with a strong global vision, he holds certifications in management and critical thinking from Harvard and MIT.

He is passionate about the intersection of wellness and professional achievement, advocating for a “Corporate Athlete” mindset that emphasizes physical health, mental shape, and nutritional intelligence. He enjoys connecting with family, friends, and consumers through engaging food experiences.

He was an honored guest at The Worlds 50 Best Restaurants awards ceremony in London.

Personality Overview

Perfectionist

Observative

Value Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Plant-Based Foods
He leads the global marketing strategy for Better Balance's plant-based unit and has shared his business journey and insights with MBA students from the University of Washington.
Global Market Entry
His career demonstrates a history of leading international business units and developing route-to-market strategies for global food brands like Campofrio and Better Balance.
High-Performance Wellness
He champions the "Corporate Athlete" program, focusing on how physical/mental health and nutrition intelligence are crucial for high performance in demanding business environments.

Media Appearances

Leonardo has no verified media appearances

Work History

2-2021
Global Marketing & Business Development Director at Better Balance Foods
1-2021
Global Marketing & Business Development Director Better Balance at Sigma
1-2019 - 4-2021
Member Board Of Directors at Consorcio del Jamón Serrano Español
6-2015 - 1-2021
Sales Director. International BU at Campofrio Food Group
4-2013 - 6-2015
Export Director at Campofrio Food Group

Education

6-2025 - 8-2025
Critical Thinking and Decision Making from Massachusetts Institute of Technology
2009 - 2009
BUILDING COMPETITIVE ADVANTAGE from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Global Marketing & Business Development Director at Better Balance Foods
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Leonardo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Leonardo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Leonardo

Personality Compatibility


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