Lesley Rubin

Evaluator
DISC Type : sdc

VP Global Growth Marketing at Nearmap

Rice Lake, Wisconsin, United States

Overview

Lesley has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Lesley has no verified topics they care about

Media Appearances

Lesley has no verified media appearances

Work History

4-2026
VP Global Growth Marketing at Nearmap
10-2024 - 3-2026
Vice President Marketing at Anaconda, Inc.
4-2023 - 10-2024
Vice President Marketing at Crowdbotics
7-2022 - 4-2023
Chief of Staff to CMO, VP Global Demand at OutSystems
3-2021 - 6-2022
Vice President, Demand Generation- Americas at Starburst Data

Education

1994 - 1997
Education details unavailable from University of Wisconsin-Platteville

More Information

Social Presence :

Prographics :

Exp : 4 Location : Rice Lake, Wisconsin, United States Job Level : Senior Designation : VP Global Growth Marketing at Nearmap
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Insights For Selling To Lesley

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lesley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lesley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lesley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lesley

Personality Compatibility


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