Letitia Smith

Evaluator
DISC Type : dsc

Head of Communications at JustCover Insurance

Chelmsford, England, United Kingdom

Overview

Letitia is an experienced marketing professional leading communications for AllClear, InsureandGo, and JustCover, specializing in the financial services sector. A graduate of Imperial College London, she is skilled in digital marketing and communications strategy. Colleagues describe her as organized, efficient, creative, and commercially astute, with excellent negotiation skills.

Outside of her professional role, Letitia enjoys attending live music events and is actively involved in industry gatherings. She frequently celebrates her teams successes and takes pride in their collective achievements, fostering a supportive and enthusiastic work environment.

She was instrumental in her companys sponsorship of a celebrity Who Wants to be a Millionaire? episode, helping raise significant funds for charity.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Communications
As Head of Communications for multiple insurance brands, she is responsible for creating and executing strategic communication campaigns.
Digital Marketing
Her profile highlights extensive skills and a demonstrated history in digital marketing, including SEO and email marketing.
Corporate Sponsorships
She recently shared her excitement about her company's sponsorship of a celebrity TV episode that raised £250K for the charity Mind.

Media Appearances

Letitia has no verified media appearances

Work History

11-2024
Head of Communications at JustCover Insurance
1-2023
Head of Communications at InsureandGo UK
4-2019
Head Of Communications at AllClear - Voted UK's No.1 for Customer Care
4-2015
Brand and communications manager at AllClear - Voted UK's No.1 for Customer Care
8-2013 - 4-2014
Digital Marketing Consultant at Blue Acorns Associates Limited

Education

2005 - 2006
MSc from Imperial College London
2002 - 2005
BSc Biology from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Head of Communications at JustCover Insurance
URL has been copied!

Insights For Selling To Letitia

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Letitia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Letitia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Letitia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Letitia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Letitia

Personality Compatibility


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