Letty Faas-van Oosterhout

Inquirer
DISC Type : dc

Commercial Director Benelux at Sonos, Inc.

Hilversum, North Holland, Netherlands

Overview

Letty Faas-van Oosterhout is an experienced commercial leader at Sonos with a background in Consumer Electronics and FMCG. A graduate of Eindhoven University of Technology, she drives growth by blending strategic objectives with team strengths and her expertise in process optimization, formerly honed as a Master Black Belt at Philips.

A passionate brand advocate, Letty recently celebrated her 10-year anniversary at Sonos. She believes deeply in the companys mission of filling every life with music. Her commitment is exemplified by her continued daily use of a Sonos product she helped launch a decade ago, showcasing her appreciation for quality and longevity.

She was recently a guest on the "De Boardroom" podcast, where she discussed how creativity and innovation are essential for brands to remain relevant.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Innovation
Stated in her "De Boardroom" podcast appearance that creativity and innovation are core elements for any brand to remain relevant and surprising to its customers.
Process Optimization
Her background as a Lean Six Sigma Master Black Belt at Philips highlights a core belief that every process can be improved for better results and efficiency.
Commercial Growth
As Commercial Director, her primary focus is on driving business growth and development, rapidly converting new opportunities into tangible results for the Benelux region.

Media Appearances

Letty has no verified media appearances

Work History

6-2019
Commercial Director Benelux at Sonos, Inc.
9-2017 - 6-2019
Business Operations Lead EMEA / APAC at Sonos, Inc.
11-2015 - 1-2018
Sr. manager Sales Operations EMEA at Sonos, Inc.
12-2010 - 10-2015
Director Business Excellence (MBB) at Philips Consumer Lifestyle
9-2009 - 11-2010
Sr. Black Belt Project Manager at Philips Consumer Lifestyle

Education

7-1994 - 5-1998
Master of Science from Eindhoven University of Technology
Education details unavailable from UNC - MBB Training

More Information

Social Presence :

Prographics :

Exp : 26 Location : Hilversum, North Holland, Netherlands Job Level : Mid-senior Designation : Commercial Director Benelux at Sonos, Inc.
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Insights For Selling To Letty

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Letty is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Letty

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Letty move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Letty take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Letty

Personality Compatibility


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