Levar Parkinson

Enthusiast
DISC Type : i

Director, Customer Marketing - Foodservice at The Coca-Cola Company

Atlanta, Georgia, United States

Overview

Levar Parkinson is the Director of Customer Marketing at The Coca-Cola Company, specializing in the foodservice sector. He excels at uncovering consumer insights and market trends to develop strategic category advice for restaurant partners. He earned his Bachelor of Business Administration from Florida A&M University.

He has received Coca-Colas Emerging Talent Retention Award twice, an honor given to high-potential future leaders who are expected to significantly impact the companys growth.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Foodservice Innovation
Leads restaurant beverage marketing and promotes platforms like Coca-Cola Lens to provide partners with actionable consumer insights and drive growth in the foodservice industry.
Consumer Insights
His career is built on blending quantitative and qualitative research to understand consumer behavior, advise major retailers, and shape brand strategy.
Leadership Development
Actively shares information about Coca-Cola's Leader Lab, a program designed to provide leadership training to restaurant managers to help reduce industry turnover.

Media Appearances

Levar has no verified media appearances

Work History

4-2025
Director, Customer Marketing - Foodservice at The Coca-Cola Company
7-2023 - 3-2025
Director, Customer Strategic Insights - Foodservice at The Coca-Cola Company
6-2021 - 7-2023
Senior Manager, Channel & Guest Insights - Foodservice at The Coca-Cola Company
9-2016 - 4-2019
Associate Client Manager - Client Coca-Cola at NielsenIQ
4-2017 - 10-2017
(International Secondment) Associate Client Manager - Client Coca-Cola Western Europe at NielsenIQ

Education

2009 - 2014
Bachelor of Business Administration (BBA) from Sybil C. Mobley School of Business & Industry- Florida A&M University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director, Customer Marketing - Foodservice at The Coca-Cola Company
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Insights For Selling To Levar

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Levar is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Levar

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Levar move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Levar take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Levar

Personality Compatibility


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