Lewis Iwu

Collaborator
DISC Type : is

CEO and Co-founder at Purpose Union

United Kingdom

Overview

Lewis Iwu is the co-founder of Purpose Union, an agency that helps leaders and organizations deliver social and environmental impact. An author and expert in communication, he advises CEOs and politicians on public speaking. He is a University of Oxford graduate and formerly directed the Fair Education Alliance.

Outside of his primary role, Lewis is passionate about social causes, particularly educational equality, diversity, and inclusion. He recently completed an eight-year term as a Trustee for the British Red Cross and is a frequent keynote speaker and panel moderator on critical social and economic issues.

Unique fact: Lewis is a former World Debating Champion and previously served as President of the Oxford Union.

Personality Overview

Appreciative

Fair-minded

Good Listener

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Social Impact Strategy
As co-founder of Purpose Union and one of PRWeek's "Most Purposeful Pros", he helps organizations integrate and communicate genuine social and environmental impact.
Effective Communication
He is the author of the book "Words that Win" and advises high-profile leaders on public speaking, debates, and media interviews to shape public opinion.
Educational Equality
As the former Director of the Fair Education Alliance, he led a large coalition of organizations campaigning to end educational inequality.

Media Appearances

Lewis Iwu - Purpose Union. Featured in Purpose Union

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Work History

1-2019
CEO and Co-founder at Purpose Union
10-2018
Trustee and Chair of Ethical Fundraising Committee at British Red Cross
2-2019
Keynote Speaker at London Speaker Bureau
9-2017 - 1-2019
Director at Finsbury
8-2015 - 9-2017
Director at Fair Education Alliance

Education

2005 - 2008
BA from University of Oxford
GDL from BPP Law School

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Leadership Designation : CEO and Co-founder at Purpose Union
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Insights For Selling To Lewis

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • Show genuine interest in solving their problems

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lewis is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Lewis

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Lewis move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Lewis take some risk or not?

  • They probably won’t put a lot at risk.

You And Lewis

Personality Compatibility


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