Lia De Kruif

Trailblazer
DISC Type : ID

Member Resourcing Leaders at Resourcing Leaders UK

Amsterdam, North Holland, Netherlands

Overview

Lia de Kruif is a strategic talent acquisition leader with over 20 years of experience, primarily in the SaaS industry. She specializes in building and scaling global recruiting functions to support hyper-growth, notably taking SAP LeanIX from 170 to over 950 employees. Colleagues often describe her as energetic, strategic, professional, and result-driven.

Lia is an advocate for diversity, equity, and inclusion in the workplace and has spoken on the topic. She shows an interest in the wider tech community by engaging with topics like open-source software and connecting with peers through professional networks like Resourcing Leaders UK to share innovative strategies.

She has a unique focus on blending cutting-edge recruitment technology and AI with a human-centric approach to attract and retain top talent globally.

Personality Overview

Friendly But Fast

Charismatic

Persuasive

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are charming and can persuade others to support their decisions.

Topics They Care About

Scalable Talent Strategy
Her career is defined by building global talent acquisition functions from the ground up to support rapid company growth, ensuring hiring directly supports business value.
AI in Recruitment
She speaks publicly about leveraging AI and automation for skills-based hiring while emphasizing the importance of maintaining a human-driven approach in the process.
Diversity & Inclusion
Actively promotes DEI, participating in podcasts on the topic and fostering an inclusive environment, which has been highlighted by her former colleagues.

Media Appearances

Lia has no verified media appearances

Work History

7-2024
Member Resourcing Leaders at Resourcing Leaders UK
1-2024 - 10-2025
Vice President Talent Acquisition at SAP LeanIX
1-2022 - 12-2023
Director Global Talent Acquisition at SAP LeanIX
3-2020 - 1-2022
Head of Global Talent Acquisition at SAP LeanIX
3-2022 - 5-2025
Member at TA Exchange

Education

Lia has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Member Resourcing Leaders at Resourcing Leaders UK
URL has been copied!

Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lia

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lia take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.