Liam Collins in

Liam Collins

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Head of Performance at Instantly.ai
📍 London, England, United Kingdom

Liam is a growth marketing leader with 15 years of experience specializing in paid acquisition for B2B tech companies like Instantly. ai and Cognism. He focuses on creating predictable, scalable revenue through methodical experimentation. Colleagues describe him as having sharp thinking, creative clarity, and impressive growth discipline.

Outside of his professional life, Liam has an adventurous and competitive spirit. He has successfully completed a challenging canoe descent of the Ardeche Gorge in France. He has also demonstrated leadership in sports, having captained his football team to a decisive 5-0 victory in the Kent County Cup Final.

He once fulfilled a lifelong ambition by successfully canoeing the entire length of the Ardeche Gorge.

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Experience
2 Years
Current Role
Head of Performance
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Liam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liam cares about

Paid Acquisition
He is focused on turning paid advertising into predictable revenue, using structured systems and creative testing to drive performance for B2B brands.
GTM Alignment
Advocates for aligning paid media, web, email, and CRM, believing that a strategic and automated approach across all channels is essential for growth.
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Career

Work history

9-2025
Head of Performance
Instantly.ai
9-2024
Founder
RTB2B
9-2025
Founder
ViBe2B
2-2024 - 9-2025
VP Marketing
Cognism
8-2023 - 2-2024
Business Partner Performance & Growth Marketing
IU International University of Applied Sciences
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Arts (BA)
University of Greenwich
2007 - 2009
A levels
The Howard School Sixth Form
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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