Liam Collins

Judge
DISC Type : Dc

Head of Performance at Instantly.ai

London, England, United Kingdom

Overview

Liam is a growth marketing leader with 15 years of experience specializing in paid acquisition for B2B tech companies like Instantly. ai and Cognism. He focuses on creating predictable, scalable revenue through methodical experimentation. Colleagues describe him as having sharp thinking, creative clarity, and impressive growth discipline.

Outside of his professional life, Liam has an adventurous and competitive spirit. He has successfully completed a challenging canoe descent of the Ardeche Gorge in France. He has also demonstrated leadership in sports, having captained his football team to a decisive 5-0 victory in the Kent County Cup Final.

He once fulfilled a lifelong ambition by successfully canoeing the entire length of the Ardeche Gorge.

Personality Overview

Fast But Wary

Features Driven

Objective Thinker

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Paid Acquisition
He is focused on turning paid advertising into predictable revenue, using structured systems and creative testing to drive performance for B2B brands.
GTM Alignment
Advocates for aligning paid media, web, email, and CRM, believing that a strategic and automated approach across all channels is essential for growth.
AI in Marketing
Emphasizes balancing AI for efficiency with human-driven storytelling and influencer content to maintain authenticity and credibility with audiences.

Media Appearances

Liam has no verified media appearances

Work History

9-2025
Head of Performance at Instantly.ai
9-2024
Founder at RTB2B
9-2025
Founder at ViBe2B
2-2024 - 9-2025
VP Marketing at Cognism
8-2023 - 2-2024
Business Partner Performance & Growth Marketing at IU International University of Applied Sciences

Education

2009 - 2013
Bachelor of Arts (BA) from University of Greenwich
2007 - 2009
A levels from The Howard School Sixth Form

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Performance at Instantly.ai
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Liam

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Liam take some risk or not?

  • The risks don’t matter much to them.

You And Liam

Personality Compatibility


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