Liam Collins in

Liam Collins

Judge · DISC type Dc
Head of Performance at Instantly.ai
📍 London, England, United Kingdom

Liam is a growth marketing leader with 15 years of experience specializing in paid acquisition for B2B tech companies like Instantly. ai and Cognism. He focuses on creating predictable, scalable revenue through methodical experimentation. Colleagues describe him as having sharp thinking, creative clarity, and impressive growth discipline.

Outside of his professional life, Liam has an adventurous and competitive spirit. He has successfully completed a challenging canoe descent of the Ardeche Gorge in France. He has also demonstrated leadership in sports, having captained his football team to a decisive 5-0 victory in the Kent County Cup Final.

He once fulfilled a lifelong ambition by successfully canoeing the entire length of the Ardeche Gorge.

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Experience
2 Years
Current Role
Head of Performance
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Liam shows up

Fast But Wary
Features Driven
Objective Thinker

They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Priorities

Topics Liam cares about

Paid Acquisition
He is focused on turning paid advertising into predictable revenue, using structured systems and creative testing to drive performance for B2B brands.
GTM Alignment
Advocates for aligning paid media, web, email, and CRM, believing that a strategic and automated approach across all channels is essential for growth.
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Career

Work history

9-2025
Head of Performance
Instantly.ai
9-2024
Founder
RTB2B
9-2025
Founder
ViBe2B
2-2024 - 9-2025
VP Marketing
Cognism
8-2023 - 2-2024
Business Partner Performance & Growth Marketing
IU International University of Applied Sciences
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Arts (BA)
University of Greenwich
2007 - 2009
A levels
The Howard School Sixth Form
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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