Liana Began

Questioner
DISC Type : c

Marketing Manager at Cornell Tech

New York, New York, United States

Overview

Liana has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Liana has no verified topics they care about

Media Appearances

Liana has no verified media appearances

Work History

7-2022
Marketing Manager at Cornell Tech
5-2018 - 7-2022
Assistant Director - Marketing and Communications for Alumni Relations at Columbia Business School
1-2017 - 5-2018
Advancement Officer at Brooklyn Law School
11-2011 - 12-2016
Project Coordinator at William Vitacco Associates
8-2011 - 12-2012
Customer Relations Associate/Book Seller at Barnes & Noble

Education

2007 - 2011
Bachelor of Arts from Wittenberg University
2010 - 2010
Communications and Mandarin from Minzu University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Middle Designation : Marketing Manager at Cornell Tech
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Insights For Selling To Liana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Liana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Liana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Liana

Personality Compatibility


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