Liana Trigg

Questioner
DISC Type : c

Executive Sales Director - East at STAND 8 Technology Consulting

Philadelphia, Pennsylvania, United States

Overview

Liana is a sales director at Peergenics, a Salesforce consulting partner. She specializes in implementations, training, and managed services to enhance client profitability. A Penn State graduate with a BS in Biochemistry and Molecular Biology, she holds both Salesforce Administrator and Sales Cloud Consultant certifications and is described by colleagues as positive, energetic, and genuine.

Outside of work, Liana is deeply committed to her alma mater, serving as Vice President of the Eberly Alumni Society Board and on the executive board for the Philadelphia Chapter of the Penn State Alumni Association. In her free time, she enjoys making homemade soap, traveling, watching Penn State football, and exploring Philadelphia with her dog.

Unique fact: Before her career in sales, Liana was a neuroscience researcher and is a contributing author on a scientific publication in PNAS.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Salesforce Ecosystem
As a certified Salesforce consultant and sales director, she helps clients implement and manage their Salesforce platforms to increase profitability and accountability.
Alumni Engagement
Holds multiple leadership roles, including Vice President, within Penn State alumni organizations, demonstrating a deep commitment to giving back to her alma mater.
Building Sales Teams
Her role involves leading high-performing teams, and she has publicly posted about actively recruiting Salesforce Account Executives to grow her team.

Media Appearances

Liana has no verified media appearances

Work History

10-2025
Executive Sales Director - East at STAND 8 Technology Consulting
6-2020 - 10-2025
Salesforce Sales Director at Peergenics
3-2017 - 6-2020
Senior Salesforce Account Executive at CSS Tec
2015 - 2017
Account Executive at IBM
2012 - 2015
Research Assistant at Penn State Neuroscience Research Lab

Education

2011 - 2015
BS from Penn State University
2007 - 2011
Education details unavailable from Unionville High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Executive Sales Director - East at STAND 8 Technology Consulting
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Insights For Selling To Liana

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Liana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Liana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Liana

Personality Compatibility


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