Lianna Kinard

Inquirer
DISC Type : cd

Chief Marketing Officer at The Buckner Company

Salt Lake City, Utah, United States

Overview

Lianna has no verified overview

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Lianna has no verified topics they care about

Media Appearances

Lianna has no verified media appearances

Work History

3-2023
Chief Marketing Officer at The Buckner Company
6-2022 - 6-2024
Official Member at Forbes Communications Council
1-2016 - 3-2023
Vice President of Marketing at The Buckner Company
10-2012 - 2-2016
Vice President of Marketing at Utah Business Insurance Company
7-2009 - 10-2012
Marketing Manager at Utah Disaster Kleenup

Education

2017 - 2021
Master of Liberal Arts from Harvard University
2005 - 2009
Bachelor of Arts (BA) from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Salt Lake City, Utah, United States Job Level : Leadership Designation : Chief Marketing Officer at The Buckner Company
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Insights For Selling To Lianna

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lianna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lianna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lianna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lianna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lianna

Personality Compatibility


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