Liliane Bernardes Santana in

Liliane Bernardes Santana

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Periodo Sabatico at Pausa para desenvolvimento pessoal e familiar
📍 São Paulo, São Paulo, Brazil

Liliane Bernardes Santana is a seasoned executive with over 20 years of experience in customer experience and retail operations. As the former Director of Customer Excellence at Grupo Boticário, she transformed customer service into a strategic pillar for growth. She holds an MBA from FIA Business School.

Currently on a sabbatical for personal and family development, Liliane is taking a strategic pause to recharge, pursue new knowledge, and spend quality time with her family. She is passionate about creating customer-centric cultures and developing high-performance teams driven by innovation and exceptional results.

Her leadership was instrumental in Grupo Boticário winning three awards at the prestigious Prêmio Consumidor Moderno.

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Experience
18 Years
Current Role
Periodo Sabatico
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Liliane cares about

Customer Centricity
Passionate about creating customer-centric cultures and transforming service into a competitive advantage. She was recognized in the Hall da Fama at the Prêmio Consumidor Moderno for her work.
Omnichannel Experience
Focuses on implementing effective omnichannel strategies that connect technology, efficient processes, and a genuinely human approach to generate value for both customers and the business.
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Career

Work history

8-2025
Periodo Sabatico
Pausa para desenvolvimento pessoal e familiar
1-2021 - 8-2025
Diretora de Excelencia ao Cliente
Grupo Boticário
1-2019 - 12-2020
Diretora Comercial de Operações Lojas Proprias OBoticario
Grupo Boticário
7-2017 - 12-2018
Gerente Canais - The Beauty Box
Grupo Boticário
1-2011 - 6-2012
Gerente Estratégia de Canais
Banco Santander
In the press

Media appearances

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Education
2009 - 2011
Master of Business Administration - MBA
FIA Business School
2004 - 2006
Postgraduate Degree
FAAP - Fundação Armando Alvares Penteado
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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