Lina Beffa

Critic
DISC Type : C

Fleet Manager, Mobility Aftermarket at Bosch Nordic

Stockholm, Stockholm County, Sweden

Overview

Lina Beffa is the Fleet Manager for Mobility Aftermarket at Bosch Nordic, leveraging an extensive background in the automotive sector. Her career includes key sales and management roles at Volkswagen Group Sverige and Brunswick Marine. She is a strong sales professional with expertise in negotiation, business planning, and marketing, educated at Halmstad University.

Outside of her professional life in the automotive industry, Lina shows an interest in major global brands outside of her immediate field, such as the sportswear giant Nike and the beauty and cosmetics leader LOréal.

She is actively promoting innovative solutions like the Bosch Vehicle Health Certificate for evaluating the condition of used and leased vehicles.

Personality Overview

ROI Driven

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Fleet Management
Her current role focuses on providing tailored fleet solutions for businesses of all sizes, as highlighted in her recent professional activities and posts.
Automotive Aftermarket
As a manager in the mobility aftermarket, she is focused on the services and parts ecosystem for vehicles after their initial sale.
Vehicle Health Tech
Actively promotes technology like the Bosch Vehicle Health Certificate, which uses vehicle data to assess a car's condition for sales or lease returns.

Media Appearances

Lina has no verified media appearances

Work History

1-2025
Fleet Manager, Mobility Aftermarket at Bosch Nordic
3-2023 - 1-2025
Sales Manager, Norway & Sweden at Brunswick Marine in EMEA
1-2013 - 3-2023
Area Manager, Volkswagen Personbilar at VOLKSWAGEN GROUP Sverige
5-2012 - 1-2013
Key Account Manager, Volkswagen Personbilar at VOLKSWAGEN GROUP Sverige
7-2008 - 4-2012
Product- and Production Coordinator, Volkswagen Personbilar at VOLKSWAGEN GROUP Sverige

Education

2000 - 2003
Marketing and Economics from Halmstad University
2004 - 2004
English from Luleå University of Technology

More Information

Social Presence :

Prographics :

Exp : 29 Location : Stockholm, Stockholm County, Sweden Job Level : Middle Designation : Fleet Manager, Mobility Aftermarket at Bosch Nordic
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lina

Personality Compatibility


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