Lina María Del Castillo Montero 🌎

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DISC Type : cd

Sustainability, Marketing & Communication Executive Director at Veolia Brasil

São Paulo, Brazil

Overview

Lina María del Castillo Montero is the Executive Director of Sustainability, Marketing, and Communication at Veolia Brasil, with over 15 years of experience. She has been with Veolia for over seven years, transitioning from Colombia to Brazil. Peers describe her as a committed, empathic, and creative leader.

Her background includes a postgraduate specialization in Sustainable Development Project Management and International Cooperation, which provides a strong foundation for her focus on ecological transformation and stakeholder relations.

Unique fact: She has built her career within Veolia, starting in the companys Colombian operations before being promoted to an executive leadership role in Brazil.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Ecological Transformation
Champions the concept of ecological transformation as a social mission to decarbonize, depollute, and regenerate resources for communities.
Corporate Sustainability
Focuses on how global climate discussions and frameworks directly influence and shape corporate sustainability strategy and ESG reporting.
Stakeholder Relations
Her role is centered on managing relationships with diverse stakeholders, a key component of her 15 years of expertise in marketing and sustainability.

Media Appearances

Lina has no verified media appearances

Work History

7-2023
Sustainability, Marketing & Communication Executive Director at Veolia Brasil
6-2021 - 6-2023
Marketing & Communication Senior Manager at Veolia Brasil
1-2020 - 5-2021
Strategic Marketing Manager at Veolia Brasil
1-2019 - 12-2019
Marketing and Communication Lead at Veolia Colombia
6-2017 - 1-2019
National Communication Leader at TECNIAMSA

Education

2004 - 2009
Comunicadora Social from Pontificia Universidad Javeriana
2011 - 2012
Especialista en Cooperación Internacional y gestión de proyectos para el desarrollo from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, Brazil Job Level : Senior Designation : Sustainability, Marketing & Communication Executive Director at Veolia Brasil
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Insights For Selling To Lina María

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina María is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lina María

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lina María move?

  • Their decision making speed is somewhere in the middle.
  • Can Lina María take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lina María

Personality Compatibility


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