Lina Marcela Marin Pimienta in

Lina Marcela Marin Pimienta

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Head of Digital at Banco Caja Social
📍 Bogota, D.C., Capital District, Colombia

Lina Marcela is a digital transformation leader with over a decade of experience in banking, e-commerce, and telecom. As the Head of Digital at Banco Caja Social, she focuses on scaling user-centric digital products to boost sales and NPS. Colleagues describe her as talented, professional, and a motivational leader.

She is deeply committed to continuous learning, currently pursuing two Masters degrees simultaneously in Digital Transformation & Business Analytics and Digital Marketing (UX/UI). She has also shared her expertise as an adjunct professor, teaching SEO and content strategy.

Unique fact: Lina recently led the successful launch of the new public portal for Banco Caja Social, a significant milestone for the bank.

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Experience
9 Years
Current Role
Head of Digital
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Lina cares about

Digital Transformation
Her entire career, current role, and ongoing Master's degree are focused on defining and leading digital strategy in large organizations.
User-Centric Products
Specializes in scaling digital initiatives that are centered on the user experience (UX) to directly impact conversion rates and Net Promoter Score (NPS).
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Career

Work history

6-2022
Head of Digital
Banco Caja Social
1-2022 - 6-2022
Product Owner - SEO Manager LATAM
Product Owner - SEO Manager LATAM
7-2021 - 12-2022
Adjunct Professor - SEO and Content
Universidad de La Sabana
9-2020 - 12-2021
Head of SEO & Owned Media
Colombiana de Comercio / Corbeta / Alkosto S.A
3-2018 - 8-2020
Coordinadora SEO
Seguros Bolívar S.A.
In the press

Media appearances

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Education
9-2024 - 3-2026
Master's Degree in Digital Transformation Management and Business Analytics
Universidad Externado de Colombia
9-2020 - 12-2021
MÁSTER EN MARKETING y COMUNICACIÓN DIGITAL + (UX/UI)
Universitat Politècnica de València (UPV)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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