Linda Brigley, ICD.D

Enthusiast
DISC Type : i

CEO at Spirit Spa Inc.

Canada

Overview

Linda is a multi-faceted executive, serving as the Founder and CEO of the award-winning Spirit Spa and the Principal of LAB, a branding and marketing agency. Her focus on employee well-being has earned her company recognition as one of Atlantic Canadas Best Places to Work. She holds a CPHR designation and a BCom from Dalhousie University.

Deeply invested in her community, Linda serves as a board member for United Way Halifax and is the Past Chair of the Halifax Chamber of Commerce. This demonstrates a strong commitment to fostering local business growth and supporting community-focused initiatives in the Halifax area.

Unique fact: Linda successfully runs two distinct companies simultaneously: a major spa and salon chain and a strategic branding agency.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Thriving Company Culture
Her company, Spirit Spa, was named one of Atlantic Canada’s Best Places to Work, reflecting her core purpose of creating a happy and supportive employee environment.
Brand Strategy
As the Principal of LAB, a branding and marketing agency, she has deep expertise in developing and executing compelling brand strategies for a diverse set of clients.
Community Leadership
She is the Past Chair of the Halifax Chamber of Commerce and a board member for United Way Halifax, showing a deep commitment to her local community.

Media Appearances

Linda has no verified media appearances

Work History

CEO at Spirit Spa Inc.
General Manager, Spa and Specialty at SweetSpot Labs
Vice President at Corporate Communications Limited (CCL)
Chief Operating Officer at ArtWorks and Sight & Sound Productions
Executive Producer and Account Manager at Corporate Communications Limited (CCL)

Education

ICD-Rotman from University of Toronto - Rotman School of Management
1989 - 1993
Bachelor of Commerce - BCom from Dalhousie University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Canada Job Level : Leadership Designation : CEO at Spirit Spa Inc.
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Linda

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Linda take some risk or not?

  • They can take some low-probability risks if needed.

You And Linda

Personality Compatibility


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