Lindsay Rios

Trailblazer
DISC Type : DI

Fractional CRO at Luminetics

San Francisco Bay Area, United States

Overview

Lindsay Rios is a Fractional CRO and Go-to-Market leader who helps scaling startups and SMBs overcome growth plateaus with intentional GTM strategies. Recognized twice among the "100 Powerful Women in Sales, " she leverages her expertise from UC Irvine and UC Berkeley extension to guide companies.

Outside of her professional roles, Lindsay is a passionate advocate and "hype girl" for working women and mothers. She volunteers her time as a Board Advisor for the nonprofit RE: WORK TRAINING and enjoys cooking, which she playfully incorporates into her professional brand.

She is the co-host of "The Next Wave, " an edutaining show, and is known for her memorable hashtag, #NoPoopyPipelines.

Personality Overview

Informal

Friendly But Fast

Assertive

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Intentional GTM
Advises scaling companies to focus on building intentional GTM strategies rather than defaulting to outbound sales when inbound growth slows.
Social Selling
Through her work at Luminetics, she helps B2B teams generate pipeline from LinkedIn using a proven social selling system and custom AI.
Supporting Women
A self-described "hype girl for working women & mamas, " she actively champions female professionals and has been recognized as a powerful woman in sales.

Media Appearances

Lindsay Rios | Fractional CRO @ Luminetics - Sell Better. Featured in Sell Better

See Now

Work History

10-2025
Fractional CRO at Luminetics
8-2025
Board Advisor at RE:WORK TRAINING
5-2025 - 10-2025
Fractional CRO at PowerChord, Inc.
11-2024 - 4-2025
Fractional CRO at ILC
3-2024 - 6-2025
Fractional VP of Sales at Growth Machine

Education

BA from UC Irvine
Post Bac. work from UC Berkeley extension

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Fractional CRO at Luminetics
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Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lindsay

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lindsay take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lindsay

Personality Compatibility


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