Line Brockmann Juhl

Questioner
DISC Type : c

Chief Marketing Officer at Muuto

Copenhagen, Capital Region of Denmark, Denmark

Overview

Line Brockmann Juhl is the Chief Marketing Officer at Muuto, bringing extensive international experience in brand development and business strategy from her time at Colgate Palmolive. Colleagues describe her as analytical, strategic, and result-oriented. She holds an M. Sc. in Business Administration from Copenhagen Business School and is a proven, ambitious marketeer.

Line is driven by challenges and has a passion for learning and adapting to new situations. She is deeply interested in how physical spaces can shape emotions and behavior, and how design can be used to create specific atmospheres that resonate on a deeper, more conscious level.

She takes pride in Muutos significant business growth, highlighting its revenue increase from 612 million in 2020 to 1. 13 billion in 2021/22.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Neuroaesthetics in Design
Participated in and hosted panel talks on neuroaesthetics, exploring how to create intentional spaces that impact emotions and well-being.
Global Brand Development
Holds a long track record of managing and growing major international brands like Muuto and Colgate, with a focus on strategic direction and P&L responsibility.
Workplace Philosophy
Emphasizes creating multi-functional workplaces that support various work modes, from collaborative sessions to solo work, to enhance employee experience and creativity.

Media Appearances

Line has no verified media appearances

Work History

5-2021
Chief Marketing Officer at Muuto
8-2014 - 4-2021
Marketing Director at Muuto
2-2013 - 8-2014
Marketing Manager at Muuto
6-2011 - 2-2013
Nordic Marketing Manager at Colgate Palmolive
1-2009 - 6-2011
Nordic Senior Brand Manager at Colgate Palmolive

Education

6-1998 - 6-2004
M.Sc. Business Administration from Copenhagen Business School
Education details unavailable from Esbjerg statsskole

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Chief Marketing Officer at Muuto
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Insights For Selling To Line

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Line is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Line

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Line move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Line take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Line

Personality Compatibility


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