Line DILLON

Pioneer
DISC Type : isd

Head of Marketing Benelux & DACH at Tony's Chocolonely

Amsterdam, North Holland, Netherlands

Overview

Line Dillon is the Head of Marketing for Benelux & DACH at Tonys Chocolonely, an FMCG expert with over 15 years of experience. An alumna of the University of Cologne, she successfully grew Tonys brand awareness in her regions from nearly zero to over 54%.

Outside of work, Line enjoys fine beverages, particularly a flute of bubbly or a glass of Austrian white wine. She dreams of one day sailing and letting the wind carry her around the Galapagos Islands, reflecting a passion for travel and adventure.

She spearheaded the viral "Pay Farmers, Not Lawyers" campaign, which generated significant buzz and media attention for the brands mission.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Purpose-Driven Branding
Her work focuses on raising awareness for ethical issues in cocoa farming and building a purpose-driven community around the Tony's Chocolonely brand.
FMCG Brand Growth
Has a long track record of building impactful food and beverage brands, including innocent drinks and Tony's Chocolonely, across diverse European markets.
Viral Marketing
Led provocative and successful campaigns like “Tony’s Fair Alternative, ” which resulted in the viral sensation “Pay Farmers, Not Lawyers, ” showcasing an ability to generate significant buzz.

Media Appearances

Line has no verified media appearances

Work History

6-2025
Head of Marketing Benelux & DACH at Tony's Chocolonely
11-2020 - 5-2025
Head of Marketing Germany, Austria & Switzerland (DACH) at Tony's Chocolonely
8-2017 - 10-2020
Marketing Consultant at Self-employed
11-2011 - 7-2017
Marketing Manager Germany, Austria & Switzerland at innocent drinks
4-2009 - 10-2011
Brand Manager Austria & Switzerland at innocent drinks

Education

2001 - 2007
Master of Business Administration - MBA from University of Cologne
2003 - 2004
Exchange program from Lund University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Marketing Benelux & DACH at Tony's Chocolonely
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Insights For Selling To Line

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Line is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Line

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Line move?

  • They are generally fast movers and can take quick decisions
  • Can Line take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Line

Personality Compatibility


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