Line DILLON in

Line DILLON

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Head of Marketing Benelux & DACH at Tony's Chocolonely
📍 Amsterdam, North Holland, Netherlands

Line Dillon is the Head of Marketing for Benelux & DACH at Tonys Chocolonely, an FMCG expert with over 15 years of experience. An alumna of the University of Cologne, she successfully grew Tonys brand awareness in her regions from nearly zero to over 54%.

Outside of work, Line enjoys fine beverages, particularly a flute of bubbly or a glass of Austrian white wine. She dreams of one day sailing and letting the wind carry her around the Galapagos Islands, reflecting a passion for travel and adventure.

She spearheaded the viral "Pay Farmers, Not Lawyers" campaign, which generated significant buzz and media attention for the brands mission.

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Experience
17 Years
Current Role
Head of Marketing Benelux & DACH
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Line cares about

Purpose-Driven Branding
Her work focuses on raising awareness for ethical issues in cocoa farming and building a purpose-driven community around the Tony's Chocolonely brand.
FMCG Brand Growth
Has a long track record of building impactful food and beverage brands, including innocent drinks and Tony's Chocolonely, across diverse European markets.
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Career

Work history

6-2025
Head of Marketing Benelux & DACH
Tony's Chocolonely
11-2020 - 5-2025
Head of Marketing Germany, Austria & Switzerland (DACH)
Tony's Chocolonely
8-2017 - 10-2020
Marketing Consultant
Self-employed
11-2011 - 7-2017
Marketing Manager Germany, Austria & Switzerland
innocent drinks
4-2009 - 10-2011
Brand Manager Austria & Switzerland
innocent drinks
In the press

Media appearances

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Education
2001 - 2007
Master of Business Administration - MBA
University of Cologne
2003 - 2004
Exchange program
Lund University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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