Linnea Groth

Questioner
DISC Type : c

Procurement Director at SSAB

Luleå, Norrbotten County, Sweden

Overview

Linnea Groth is the Procurement Director at SSAB, responsible for sourcing services, CAPEX, and indirect materials for SSAB Europe. With a long tenure at the company, she has progressed through various procurement roles. She is a frequent speaker at industry events on the topic of sustainable procurement and holds a degree from Umeå University.

Before her career in procurement, Linnea was a Project Manager and Controller at Umeå Congress. In this role, she managed the full lifecycle of large-scale conferences and congresses across Sweden, handling everything from budgeting and purchasing to on-site execution for events with up to 2, 500 participants.

Unique fact: Linnea is a prominent voice in the push for sustainability within procurement, regularly speaking at summits on creating a sustainable future through strategic sourcing.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Procurement
A key theme in her recent conference appearances, where she speaks on procurement's role in a sustainable future and achieving fossil-free steel production.
Procurement Development
Has publicly shared job openings to help develop and grow her procurement organization at SSAB.
Strategic Sourcing
Her role as Procurement Director involves overseeing all sourcing of services, CAPEX, and indirect materials for SSAB Europe.

Media Appearances

Linnea has no verified media appearances

Work History

1-2026
Procurement Director at SSAB
9-2023 - 1-2026
Manager Procurement development at SSAB
10-2021 - 9-2023
Project Manager Procurement at SSAB
10-2017 - 9-2021
Operativ inköpare at SSAB
5-2016 - 10-2017
Projektledare/Controller at Umeå Congress

Education

2010 - 2014
Civilekonomexamen from Umeå University
2018 - 2018
Kurs from Mid Sweden University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Luleå, Norrbotten County, Sweden Job Level : Mid-senior Designation : Procurement Director at SSAB
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Insights For Selling To Linnea

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linnea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Linnea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Linnea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Linnea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Linnea

Personality Compatibility


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