Linnette L

Enigma
DISC Type : dic

Co-Founder at MyStudio

United States

Overview

Linnette is a multi-company software founder focused on leveraging business for social good. With an educational background from Harvard Business School and Kellogg, she specializes in creating tools for enrichment studios. Her previous experience includes management consulting at Deloitte Digital, focusing on customer strategy and digital transformation.

Personality Overview

Fast Follower

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Business for Good
Her stated mission is to leverage business to enable social good, believing companies can make a profit while operating decently and making a positive impact.
AI-Powered Automation
Her company, MyStudio, provides AI-powered sales automation and membership management tools specifically for martial arts and enrichment studios.
Entrepreneurial Journeys
She has shared her own founder backstory on a podcast and previously served as an Entrepreneur-in-Residence at Northwestern University's startup incubator.

Media Appearances

Linnette has no verified media appearances

Work History

2017
Co-Founder at MyStudio
2017 - 2019
Management Consultant - Customer Strategy & Innovation, Digital Transformation, Applied Design at Deloitte Digital
2016
Co-Owner at InCourage Martial Arts
2016 - 2021
Founder, CEO at Tribe Card Game
2016 - 2017
Entrepreneur-in-Residence at The Garage Startup Incubator at Northwestern University

Education

Owner/President Management (OPM 67) from Harvard Business School
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Leadership Designation : Co-Founder at MyStudio
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Insights For Selling To Linnette

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linnette is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Linnette

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Linnette move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Linnette take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Linnette

Personality Compatibility


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