Linwood Austin is the President of Austin Marketing, a firm specializing in direct response advertising. With experience dating back to 1987, he champions a scientific and measurable approach to marketing focused on tangible results like cost per lead and cost per sale, a philosophy born from his own frustrations as a retail business owner.
Outside of marketing, Linwood has a deep personal connection to agriculture, having grown up on a 700-acre farm in Virginia. He expresses a love for both farming and marketing, believing farmers often have to be more creative than advertisers to succeed.
His career in advertising began after a divorce left him with little more than a pickup truck and a bucket of pennies, forcing him to become a self-taught expert.
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