Linwood Austin in

Linwood Austin

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President at Austin Marketing
📍 United States

Linwood Austin is the President of Austin Marketing, a firm specializing in direct response advertising. With experience dating back to 1987, he champions a scientific and measurable approach to marketing focused on tangible results like cost per lead and cost per sale, a philosophy born from his own frustrations as a retail business owner.

Outside of marketing, Linwood has a deep personal connection to agriculture, having grown up on a 700-acre farm in Virginia. He expresses a love for both farming and marketing, believing farmers often have to be more creative than advertisers to succeed.

His career in advertising began after a divorce left him with little more than a pickup truck and a bucket of pennies, forcing him to become a self-taught expert.

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Experience
46 Years
Current Role
President
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Linwood cares about

Direct Response Advertising
He is a firm advocate for direct response over general advertising, focusing on measurable ROI through metrics like cost per lead and cost per sale.
Scientific Marketing
Believes marketing should be a scientific process that is tested and measured to produce known, profitable results, rather than relying on guesswork or creative opinion.
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Career

Work history

1980
President
Austin Marketing
Owner
austin marketing
In the press

Media appearances

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Education
Ongoing Self Study In Marketing
My education did not really start until AFTER public and secondary schooling.
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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