Linwood Austin

Collaborator
DISC Type : is

President at Austin Marketing

United States

Overview

Linwood Austin is the President of Austin Marketing, a firm specializing in direct response advertising. With experience dating back to 1987, he champions a scientific and measurable approach to marketing focused on tangible results like cost per lead and cost per sale, a philosophy born from his own frustrations as a retail business owner.

Outside of marketing, Linwood has a deep personal connection to agriculture, having grown up on a 700-acre farm in Virginia. He expresses a love for both farming and marketing, believing farmers often have to be more creative than advertisers to succeed.

His career in advertising began after a divorce left him with little more than a pickup truck and a bucket of pennies, forcing him to become a self-taught expert.

Personality Overview

Good Listener

Appreciative

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Direct Response Advertising
He is a firm advocate for direct response over general advertising, focusing on measurable ROI through metrics like cost per lead and cost per sale.
Scientific Marketing
Believes marketing should be a scientific process that is tested and measured to produce known, profitable results, rather than relying on guesswork or creative opinion.
Entrepreneurial Origins
He began his advertising career in 1987 after owning retail stores, teaching himself effective marketing techniques out of necessity to grow his own business.

Media Appearances

Linwood has no verified media appearances

Work History

1980
President at Austin Marketing
Owner at austin marketing

Education

Ongoing Self Study In Marketing from My education did not really start until AFTER public and secondary schooling.

More Information

Social Presence :

Prographics :

Exp : 46 Location : United States Job Level : N/A Designation : President at Austin Marketing
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Insights For Selling To Linwood

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linwood is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Linwood

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Linwood move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Linwood take some risk or not?

  • It is unlikely that they will take many risks.

You And Linwood

Personality Compatibility


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