Lisa Baird in

Lisa Baird

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Présidente & Principal Strategist at Fraîche Design Thinking S.A.S.
📍 Paris, Île-de-France, France

Lisa is the Présidente and Principal Strategist at Fraîche Design Thinking S. A. S. , a Paris-based consultancy she founded after relocating from Silicon Valley. With an MBA from UC Berkeley and a Master of Design, she blends business acumen with creative strategy. People who have worked with her describe her as a performer with the ability to make an immediate impact.

Driven by curiosity, Lisa is passionate about designing beautiful systems that serve people. She moved to France in 2022 seeking a better work-life balance. She identifies as a "sartorial dabbler" and has a recent interest in Shakespeare. She also prominently includes her role as a mother in her professional identity, viewing it as a challenging and rewarding gig.

She moved her innovation consulting practice from Silicon Valley to France via the Talent Passport, an immigration program for business creators.

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Experience
12 Years
Current Role
Présidente & Principal Strategist
Job Level
Mid-senior
Location
Paris, Île-de-France, France
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

Business Design
As the Principal Strategist of a design thinking firm, this is her core expertise. She is scheduled to teach a masterclass on the topic at Le Laptop in Paris.
Work-Life Balance
She recently relocated her family and business from the US to Paris, explicitly stating that a deteriorating quality of life and "hustle" culture were key motivators.
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Career

Work history

7-2022
Présidente & Principal Strategist
Fraîche Design Thinking S.A.S.
6-2022
Senior Advisor
Common Group
11-2020
Syndicate Seed Investor
Arternal
9-2014
Mom
&Mother
2-2012
Angel Investor
InterVene, Inc.
In the press

Media appearances

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Education
2015 - 2017
Master of Design
California College of the Arts
2010 - 2012
Master of Business Administration
University of California, Berkeley, Haas School of Business
2012 - 2012
Master of Science (M.Sc.) Exchange Program
ESSEC Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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