Lisa Baird in

Lisa Baird

Sharpshooter · DISC type DC
Présidente & Principal Strategist at Fraîche Design Thinking S.A.S.
📍 Paris, Île-de-France, France

Lisa is the Présidente and Principal Strategist at Fraîche Design Thinking S. A. S. , a Paris-based consultancy she founded after relocating from Silicon Valley. With an MBA from UC Berkeley and a Master of Design, she blends business acumen with creative strategy. People who have worked with her describe her as a performer with the ability to make an immediate impact.

Driven by curiosity, Lisa is passionate about designing beautiful systems that serve people. She moved to France in 2022 seeking a better work-life balance. She identifies as a "sartorial dabbler" and has a recent interest in Shakespeare. She also prominently includes her role as a mother in her professional identity, viewing it as a challenging and rewarding gig.

She moved her innovation consulting practice from Silicon Valley to France via the Talent Passport, an immigration program for business creators.

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Experience
12 Years
Current Role
Présidente & Principal Strategist
Job Level
Mid-senior
Location
Paris, Île-de-France, France
Personality Overview

How Lisa shows up

Rigorous & Demanding
Fast But Analytical
Thorough Evaluator

They are very proud of what they do. They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Priorities

Topics Lisa cares about

Business Design
As the Principal Strategist of a design thinking firm, this is her core expertise. She is scheduled to teach a masterclass on the topic at Le Laptop in Paris.
Work-Life Balance
She recently relocated her family and business from the US to Paris, explicitly stating that a deteriorating quality of life and "hustle" culture were key motivators.
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Career

Work history

7-2022
Présidente & Principal Strategist
Fraîche Design Thinking S.A.S.
6-2022
Senior Advisor
Common Group
11-2020
Syndicate Seed Investor
Arternal
9-2014
Mom
&Mother
2-2012
Angel Investor
InterVene, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
Master of Design
California College of the Arts
2010 - 2012
Master of Business Administration
University of California, Berkeley, Haas School of Business
2012 - 2012
Master of Science (M.Sc.) Exchange Program
ESSEC Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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