Lisa Coffaro

Pioneer
DISC Type : ids

Group Vice President at WebMD

New York City Metropolitan Area, United States

Overview

Lisa has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

10-2021
Group Vice President at WebMD
1-2018 - 9-2021
Vice President Business Operations at WebMD
9-2008 - 1-2018
Executive Director, Business Operations at WebMD
5-1999 - 2-2008
VP, Operations and Sales at Emdeon Business Services formerly WebMD
2-1998 - 12-1999
President at Coffaro Consulting Group

Education

1984 - 1988
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 31 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Group Vice President at WebMD
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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