Lisa Colantuono

Doer
DISC Type : ds

Founder & CEO, Agency Search Kaizen (ASK) at Agency Search Kaizen (ASK)

New York, New York, United States

Overview

Lisa Colantuono is the Founder and CEO of Agency Search Kaizen, a consultancy she started after 25 years as President of AAR Partners. She specializes in forging successful client-agency partnerships to drive brand growth and has a Bachelor of Science in Advertising from the New York Institute of Technology.

Outside of her professional life, Lisa is a passionate classical pianist who previously created "Classical Cradle" to produce lullaby CDs. She channels her musical talent into philanthropy by organizing and performing in an annual Holiday Piano Concert for charity, an event she has hosted for at least three consecutive years.

Interesting fact: Lisa has authored the book "@AARLisa: New Biz in 140 Characters (or Less)" to help new business executives succeed.

Personality Overview

Results Focused

Fast-paced

Risk-Accepting

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Client-Agency Partnerships
Her entire career is dedicated to creating meaningful and successful relationships between brands and agencies to help them achieve their business goals.
Charitable Causes
Organizes and performs in an annual Holiday Piano Concert to raise money and awareness for charity, demonstrating a commitment to giving back to the community.
Classical Music
A dedicated pianist who founded Classical Cradle and hosts yearly concerts. She also enjoys attending classical music concerts and recitals in her free time.

Media Appearances

Lisa has no verified media appearances

Work History

11-2025
Founder & CEO, Agency Search Kaizen (ASK) at Agency Search Kaizen (ASK)
8-1998
Owner and Creator at Classical Cradle
5-2018 - 11-2025
President, AAR Partners at AAR Partners
6-2001 - 5-2018
Co-President, AAR Partners at AAR Partners
1-2004 - 5-2018
Co-Founder at Access Confidential

Education

1990 - 1994
Bachelor of Science in Advertising from New York Institute of Technology
2019 - 2019
NYS Real Estate License from RealEstateU

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO, Agency Search Kaizen (ASK) at Agency Search Kaizen (ASK)
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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