Lisa is a brand and marketing strategist with over 15 years of experience across the healthcare, retail, and financial industries. Described by colleagues as creative and strategic, she is an expert in new customer acquisition, developing go-to-market strategies, and managing on-budget marketing campaigns.
She provided the core marketing strategy for a startup with very little direction, resulting in their product line being sold in seven states.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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