Lisa Jacobson

Evaluator
DISC Type : csd

Owner at Digital Game Changing (Jacobson Marketing LLC)

Ellicott City, Maryland, United States

Overview

Lisa has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

1-2014
Owner at Digital Game Changing (Jacobson Marketing LLC)
7-2023
Co-Founder at Quantum Digital Partners
6-2017
Digital Marketing Contractor at McCormick & Company
5-2022
Digital Marketing/Retail Search Contractor at The a2 Milk Company
12-2019
Digital Marketing Consultant at Nemphos Braue LLC

Education

MBA from The Johns Hopkins University - Carey Business School
BA from Binghamton University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ellicott City, Maryland, United States Job Level : Leadership Designation : Owner at Digital Game Changing (Jacobson Marketing LLC)
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa

Personality Compatibility


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